Thursday, 26 April 2012

Factual Storytelling


Down From the Cold and into the Warmth
The Thomas Family In Australia 2011
Making the move from Scotland to Australia may seem a terrifying transition, but for the Thomas family, fitting in is just another part of life. Having lived in Scotland for 17 years, Sophie Thomas found settling into the Australian lifestyle easier than anticipated. Sophie, her mother Nicki, father David, and sister Hannah moved to Australia in August 2010 and settled in to the coastal city of Cairns. Their move, prompted by a change in David’s career which found him working on the Great Barrier Reef, brought the family new opportunities, and a life very different to that offered back home.
Apart from being over 14,000km from Scotland, the family found moving to Australia a smooth transition. Upon arriving in Australia, Sophie and her family were met by family friends, who were kind enough to drop everything and help them settle in. The owners of their new apartment were welcoming; everyone wanted to know where they came from and why they had moved; and their friends would invite them over for social barbeques to meet new people. The Cairns community seemed very warm, welcoming, and helpful, a far cry from the cold atmosphere back in Scotland.  
In 1993, David and Nicki Thomas made the decision that their house in John O’Groats, in the North of Scotland, was not a suitable place to bring up children. As a result, in 1994, they left the decrepit old country house, and moved to the sheltered climate of Dunnet, 30 minutes west. For five years the family lived a quiet life in Dunnet, while David skippered the John O’Groats ferry, and Nicki juggled working at the hospital and looking after Sophie and her younger sister Hannah.
Although the Thomas family were born and bred Scotsmen, moving to a new village in Scotland was always a challenge. The villagers in Scotland were generally weary of strangers, and therefore the family seemed to encounter hostility from the Dunnet locals, which made relocating difficult. This was clearly not just a small issue, as the Thomas family were set to encounter further hostility from the villagers of John O’Groats when they moved back in 1998.
As a child, Sophie understood little concerning her family’s initial exclusion from the community, however, even at the age of five, she knew something was wrong. The John O’Groats locals were clearly wary of strangers and upon starting school, the divide between the locals and Sophie’s family was obvious. She recalls standing with her sister and mother as well as her cousins at the school bus stop, and witnessing a clear physical divide between them and the local families. Although Sophie’s father David had a distinct family connection to the village of John O’Groats, for at least 10 years after their arrival, the family were never really treated as locals. Without this connection however, it was plain they wouldn’t have been treated as locals at all.
John O’Groats was unmistakably a proud community, and the locals were not willing to let strangers take their life and work away from them. The other ‘new’ families to the village, who (unlike Sophie’s family) had no ties to the community, were excluded by the locals and left to make a living on their own. Life in John O’Groats was steady and continuous. No one left, and hardly anyone moved in. On the odd occasion that a family did move in, there were no smiling faces to help them settle in and no barbeques to welcome the new neighbours. The villagers were stubborn; their roots too deep to be budged by foreigners, and therefore they made no attempt to make anyone new feel at home.  
The steady environment of John O’Groats, and Wick (where Sophie attended high school), gave life a certain routine which residents found comforting. However, this consistency became frustrating at times for Sophie and her family. For this reason, it was unsurprising that as one of the ‘new families’, the Thomas’s broke with tradition and decided to leave Scotland. In 2009, after waiting five years for VISA’s, the Thomas family were finally able to leave the monotonies of Scotland, and to the surprise of friends, they departed in 2010.
It came as a shock to Sophie, just how easy it was to settle into the relaxed environment of Australia, compared to the unfriendly atmosphere back home. As foreigners in a new country, Sophie and her family were never excluded or treated differently. The transient community of Cairns was accepting of new residents, and the locals worked hard to help these people feel at home. When starting school in Australia, the Principal went to great efforts to ensure that Sophie was fitting in fine, as well as the other foreign students starting out.
The unwillingness of the John O’Groats people to accept unfamiliar families frustrated Sophie. It seemed ridiculous that her family found it so easy to fit into Australia as foreigners, while it was so difficult to fit into a community back in Scotland, as Scotsmen. Those family’s which displayed the most hostility happened to be those who had worked their land through generations, and were too stubborn to accept that anyone new could be of any benefit to the community. This unfriendliness is still a problem in the small villages in Scotland, but little is being done to help integrate families into the communities such as John O’Groats and Dunnet.
As a permanent resident, Sophie’s life in Australia has opened her eyes to different ways of life, and opportunities in education and sport that weren’t available back in Scotland. Although her heart will always remain in Scotland, she has never regretted her family’s decision to move to Australia, and has greatly appreciated the warmth shown to her by the community of Cairns, and the people of Australia.  

Photo courtesy of Sophie Thomas   
                                         

Tuesday, 24 April 2012

Ethics

Yesterdays lecture was quite entertaining. It's interesting how important ethics is in the media, and how nothing is ever absolutely wrong or absolutely right. There are always varying levels of ethics involved in media, especially in advertising, which advertisers etc. must strive to be aware of.
I am very interested in advertising, especially the how adds are designed to manipulate people into thinking what the advertisers want.
Will Anderson's T.V program 'The Gruen Transfer' is definitely one of my favourite T.V shows, which investigates the reasons behind why advertisers do what they do, and how they convey their intended message.
The following clip is from a section of The Gruen Transfer called 'The Pitch' where an idea is presented to two advertising companies, and they both must create an add, trying to sell the idea:
http://www.youtube.com/watch?v=Ruj1h6WcJ34
This particular add was an interesting take on trying to sell a hypothetical 'buy nothing day'. I thought it was very cleaver and entertaining, though to some people it might come across as a little offensive, which is exactly what yesterday's lecture talked about. Everyone seems to have their own idea about what is good and bad, or what is ethical or unethical. It is important that companies follow their particular 'code of ethics' in order to make programs/advertising that is suitable for public presentation.

On a bit of a random note, this add, (which was aired on The Gruen Transfer) is one of my all-time favourite adds, simply because it's random and entertaining, I'm not sure it actually sold it's product though:
http://www.youtube.com/watch?v=owGykVbfgUE

Monday, 16 April 2012

Public Media

After today's lecture on public media, I appreciate the public media's 'major players', such as ABC and SBS, so much more for their effort in bringing the Australian public engaging news and entertainment. I've never really stopped to think about the fact that public media might operate on a separate set of guidelines than commercial media, which seems to be why their content and reliability differs. I've always been a 'news snob', and therefore I try to avoid news on commercial channels because it seems to be (coincidently) more commercialised, though I've never thought about why.
It seems that as a public service, public media is required to follow a certain criteria when broadcasting to the general masses which is as follows:

Broadcasting Research Unit 1985
In 1985 the Broadcasting Research Unit defined public service broadcasting as involving:
  • Geographical universality. Broadcast programmes should be available to the whole population.
  • Universality of appeal. Broadcast programmes should cater for all tastes and interests.
  • There should be special provision for minorities, especially disadvantaged minorities.
  • Broadcasters should recognise their special relationship to the sense of national identity and community.
  • Broadcasting should be distanced from all vested interests, and in particular from those of the government of the day.
  • Universality of payment. One main instrument of broadcasting should be directly funded by the corpus of users.
  • Broadcasting should be structured so as to encourage competition in good programming rather than competition for numbers.
  • The public guidelines for broadcasting should liberate rather than restrict broadcasters.
    (Broadcasting Research Unit 1985)

In order to interest the population as a whole, these media outlets have to supply programs or content which cover certain criteria as mentioned above. This criteria must also be followed in order for these outlets' media to be classified as public media. 
Personally, I think these guidelines make ABC and SBS much better T.V. channels than commercial stations such as Ten, Seven and Nine. Their news is generally more serious, and they tend to offer a larger range of programs, especially for education, as well as provide better Australian drama's.
As public media's main goal is to serve the public rather than make money, I believe it is the most reliable source of news in Australia, and that it will remain that way. 

Tuesday, 3 April 2012

Commercial Media

Mondays lecture for JOUR1111 focussed on commercial media. We asked what is commercial media? what are it's forms and functions? who are the major players? what are the styles? and what are the challenges that face commercial media?
In answering these questions, certain points caught my attention:
As commercial media is profit driven (and survives mostly on the audience it can generate) the media it delivers is tailored for high consumer use. Much of the information communicated on commercial media platforms such as 'Today Tonight' seems to be dumbed town to please the public audience. It is also apparent that in this industry; 'Tabloidisation' is common practice.
Commercial media organisations function as commercial, propaganda, and social outlets, which means they have the right to advertise or propagate for whoever they please. The social factor also allows them to reach a more localised audiences (for example: Southern Cross Ten broadcasts in regional areas such as the North coast and Northern River areas of NSW) and therefore broadcast localised news. This localised news however, can also be presented in such a way that caters for a wide ranging audience, meaning the news is often of a questionable standard. The following clip is an example of a local Southern cross news update, which runs some morally and intellectually questionable articles:
http://www.youtube.com/watch?v=4WcLS2GgFSU
I also though it was quite interesting that although commercial media organisations have the ability to present any kind of information they want, they must also present it in a way that gains their audiences trust. They must find a balance between gaining trust and making money.
In this lecture, we were instructed to check out The Global Mail which presents investigative journalism as opposed to quick commercial journalism. http://www.theglobalmail.org/ I think this site is going to be my next favourite.